History of Briefs
Modern men's underwear was largely an invention of the 1930s. On 19 January 1935, Coopers Inc. sold the world's first briefs in Chicago. Designed by an "apparel engineer" named Arthur Kneibler, briefs dispensed with leg sections and had a Y-shaped overlapping fly. The company dubbed the design the "Jockey" since it offered a degree of support that had previously only been available from the jockstrap. Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction. Coopers, renaming their company Jockey decades later, sent its "Mascul-line" plane to make special deliveries of "masculine support" briefs to retailers across the US. In 1938, when jockeys were introduced in the UK, they sold at the rate of 3,000 a week.
In this decade, companies also began selling buttonless drawers fitted with an elastic waistband. These were the first true boxer shorts, which were named for their resemblance to the shorts worn by professional fighters. Scovil Manufacturing introduced the snap fastener at this time, which became a popular addition to various kinds of undergarments.
Underwear as fashion reached its peak in the 1970s and 1980s, and underwear advertisers forgot about comfort and durability, at least in advertising. Sex appeal became the main selling point particularly for female underwear.
The 1990s saw the introduction of boxer briefs, which take the longer shape of boxers but maintain the tightness of briefs. Hip hop stars popularized "sagging", in which loosely fitting jeans or shorts were allowed to droop below the waist, exposing the waistband or a greater portion of the underpants worn underneath, typically boxer shorts or briefs. The chiseled muscularity of Mark Wahlberg (then known as Marky Mark) in a series of 1990s underwear advertisements for Calvin Klein boxer briefs led to his success as a white hip hop star and a Hollywood actor.
Today, however, men's underwear is super important. Not only does it need to be comfortable, it also needs to be sexy! Urban Briefs have the latest selection of men's briefs that are sleek, well designed and from the hottest International brands. Check out our collection and get one for yourself because you deserves good briefs!
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