Garçon – Jockstraps

Founded in 2012 in Vancouver, Garçon was launched with the aim of creating a stylish underwear brand that is both elegant and sexy.

Initially branded as 'Garçon Model’ (a play on a French expression meaning "Good Boy”), we have been affectionately referred to as ‘Garçon’ by fans and customers alike, and officially rebranded as such earlier this year.

Garçon is also proudly dedicated to social justice, regularly contributing to homelessness, refugee and LGBTQ+ charities.